At Urbanwolf Adventures, we believe in reconnecting pets with their natural roots. Our grain-free pet food is crafted with high meat content, mimicking the primitive diets of cats and dogs in the wild. With over 8 years of dedication, we prioritize high-quality, natural ingredients to provide your pets with the nourishment they deserve, just as nature intended.
It all began in 2018 when our founder travelled to Canada to research formulas for pet kibbles. At the time, Urbanwolf Adventures was just a humble sticker on an aluminium packet, but the passion for creating premium pet food had already taken root.
Our Founder made the bold decision to build a manufacturing factory in Malaysia. This allowed us to offer grain-free kibbles at a more affordable price—because we believe every cat owner deserves access to high-quality nutrition. It also gave us full control over quality and ingredient integrity.
We launched our first official packaging and introduced four flavours to the market. This marked our entry into retail distribution, bringing Urbanwolf to more homes and happy pets.
We launched our first official packaging and introduced four flavours to the market. This marked our entry into retail distribution, bringing Urbanwolf to more homes and happy pets.
As we continued to grow, we gave our packaging a fresh new look to better reflect the quality and spirit of Urbanwolf. We introduced zipper-sealed kibble bags—designed with convenience in mind for cat owners. These resealable packs help maintain kibble freshness and make daily feeding easier than ever.
Throughout 2026, Urbanwolf Adventures actively participated in numerous exhibitions, strengthening brand awareness and fostering meaningful connections with consumers and industry partners. These events also served as valuable platforms to introduce our latest product innovations, including Regal Feast and White Series for dogs, alongside RAWBARF for cats. Through these engagements, we continued to expand our market presence, build consumer trust, and strengthen long-term commercial relationships while reinforcing our commitment to quality pet nutrition.
Are you planning to change your pet's kibbles? 
BALANCED FORMULATION Urbanwolf Adventures puts in different protein sources for more flavour, 
Urbanwolf Adventures took its first steps into the international scene. We began participating in pet exhibitions and trade shows across Southeast Asia, proudly introducing Urbanwolf to new audiences. One highlight was joining the Indonesia and Brunei Pet Trading Expo, opening doors to regional opportunities.
